Monsters Etcetera • Cinemagraphs

Cinemagraphs

Jamie’s Coco Rocha cinemagraphs have been getting a lot of attention lately and rightly so. They’re beautifully shot and extremely well crafted animated GIFs. Different from your standard animated GIF, the subject almost seems cut-out from the rest of the frame. Thus the newly coined term cinemagraph. When I first saw them I was instantly reminded of Pamela Reed & Matthew Rader’s work at Reed + Rader. They’ve been experimenting/refining a very similar technique for at least the past year or two.

Reed + Rader Glitterbots by Pamela Reed & Matthew Rader
Make sure you check out their portfolio →

I’m not bashing Jamie by any means nor am I accusing her of copying. I have huge respect for both. I just want to point out where I saw this start… and who knows, someone could have been working on “cinemagraphs” prior to or at the same time as Reed + Rader. It’s crazy to think how fast ideas and trends can spread on the internet. We’re all just trying to innovate on what we’ve seen and the things that have inspired us.